Question 1

How much should a small business in Nairobi spend on Google Ads?

Accepted Answer

We recommend a minimum ad budget of Ksh 15,000 to 20,000 per month. Below that, you don't get enough data to optimise the campaign and results tend to be inconsistent.

Question 2

How long does SEO take to work in Kenya?

Accepted Answer

Most businesses see traffic improvements within 60 to 90 days. Page one rankings for competitive keywords usually take three to six months with consistent work.

Question 3

Can I do SEO myself without an agency?

Accepted Answer

Some of it, yes. Setting up your Google Business Profile, adding keywords to your pages and writing blog posts are things you can handle in-house. Technical SEO, link building and competing in crowded markets generally require professional help.

Question 4

Is Google Ads worth it for a small shop in Nairobi?

Accepted Answer

Yes, if the campaign is set up properly. A poorly managed campaign burns money fast. A well-managed one on a budget of Ksh 20,000 to 30,000 per month can generate five to fifteen qualified leads per day for a local business.

Question 5

Which is better for NGOs — Google Ads or SEO?

Accepted Answer

NGOs qualify for the Google Ad Grants programme, which gives up to $10,000 (roughly Ksh 1.3 million) per month in free Google Ads. Combined with SEO, it is one of the most cost-effective digital marketing setups available for nonprofits in Kenya.