Question 1

Does the Google Ad Grants program work for small NGOs in Kenya?

Accepted Answer

Yes. The program is available to NGOs of all sizes, not just large international organizations. A small community-based organization in Nairobi with a verified nonprofit status and a functioning website can apply and use the grant effectively. Google gives eligible nonprofits up to USD 10,000 per month — roughly Ksh 1.3 million — in free Google Ads credits.

Question 2

What should an NGO website include to attract donors?

Accepted Answer

Your website should clearly show what you do, where you work, who benefits from your programs and what results you have achieved. It needs an up-to-date news section, downloadable program reports, high-quality photos from your work in the field and multiple clear ways to get in touch. An online donation facility is increasingly expected by international donors.

Question 3

How often should an NGO post on social media?

Accepted Answer

For most Kenyan NGOs, three to five posts per week is manageable and sufficient. The content should mix program updates, beneficiary stories, impact data, team profiles and relevant sector news. Consistency matters more than volume.

Question 4

How much does digital marketing for an NGO in Kenya cost?

Accepted Answer

NGO marketing packages at Jebilton Ventures start at Ksh 18,000 per month, covering social media management, Google Business Profile management and content support. Combined with the Google Ad Grants program, this gives a Kenyan NGO significant digital presence at a fraction of commercial marketing costs.

Question 5

What is the most important digital marketing priority for a Kenyan NGO just starting out?

Accepted Answer

Start with your website and your Google Business Profile. These are the two things a donor, partner or beneficiary will check first. A professional, up-to-date website with clear impact information and a verified Google Business Profile with accurate contact details establish the credibility that everything else builds on.