Question 1

How long before social media management produces results for a Nairobi business?

Accepted Answer

Expect three to six months before social media generates a consistent stream of enquiries. Follower growth and engagement improvements happen sooner — usually within the first eight weeks of consistent, professional posting.

Question 2

Should I be involved in my own social media management?

Accepted Answer

Yes, but not in the day-to-day. Your role is to share updates, results, client photos and news with your social media manager. They turn that raw material into content. The more real-world information you share, the better the content will be.

Question 3

What platforms does a Nairobi business need?

Accepted Answer

Most Nairobi consumer businesses need Facebook and Instagram. B2B businesses and professional services should prioritize LinkedIn. You do not need to be everywhere — one platform done well outperforms three platforms done poorly.

Question 4

How do I know if my social media manager is doing a good job?

Accepted Answer

Ask for monthly reports showing follower growth, post reach, engagement rate and any direct enquiries or clicks generated. Beyond the numbers, look at whether the content looks professional, whether comments are being responded to and whether the posting schedule is being maintained consistently.

Question 5

Can social media management replace Google Ads for lead generation?

Accepted Answer

Not directly. Social media builds brand awareness and warm audiences over time. Google Ads targets people actively searching for what you offer right now. The two channels do different jobs and work best when used together.