Question 1

How much does a social media manager cost in Nairobi?

Accepted Answer

A freelance social media manager in Nairobi typically charges Ksh 8,000 to Ksh 30,000 per month depending on experience and scope. A digital marketing agency charges Ksh 15,000 to Ksh 80,000 per month. The difference is team depth, consistency and the range of skills available.

Question 2

Is social media management worth it for a small Nairobi business?

Accepted Answer

Yes, if done consistently and with a clear strategy. Social media builds brand awareness and trust over time, which turns into enquiries and referrals. The key is committing to it long enough for the results to compound. Sporadic posting produces almost no results.

Question 3

How many posts per week does my business need?

Accepted Answer

For most Nairobi businesses, three to five posts per week on your main platform is enough to maintain a consistent presence. Daily posting is better for businesses in competitive industries or those building aggressively toward a follower milestone.

Question 4

What platform should a Nairobi business focus on?

Accepted Answer

For consumer businesses, Facebook has the largest audience across age groups in Kenya. Instagram works best for visually led businesses: restaurants, fashion, beauty and hospitality. LinkedIn is the most effective platform for B2B businesses, professional services and NGOs. Start with one platform and do it well before expanding.

Question 5

Does social media management include running ads?

Accepted Answer

Not always. Many packages cover organic management only — creating and posting content. Paid advertising (boosted posts, Facebook Ads, Instagram Ads) is usually a separate service with its own management fee plus your ad budget paid directly to Meta. Clarify this before signing.